January 4, 2023 1

Even if your business doesn’t sell anything online, a good website has become a must-have in today’s marketplace. Your site will often be the first place prospective customers learn about your company and it can help you weather the inevitable ups and downs of business.

My Web Creative gives five reasons your business needs not only a website but a good one.

Website

Your customers are online

Even if your company isn’t online, your customers use the Internet to make shopping decisions and find out more about a business. If they can’t find you, you may lose clients to competitors.

You can reach new markets

A website is an important tool even if you’ve got enough customers for the time being and aren’t seeking new ones. What if you lose a core client? A site can help you attract new business.

It’s cost-effective marketing

The Internet provides relatively cheap marketing. “A website is like a sales rep who’s out there 365 days a year. And a good site can make a small company look like a major player”.

It cements your brand

A website should be a cornerstone of your branding. It’s an excellent place to explain to customers why you exist, how you’re different from the competition, and how you can give them what they need.

You can attract mobile customers

It’s not enough these days just to be online. Your site also needs a mobile-friendly version. There’s a good chance customers will look for you on a mobile device, not a desktop. And search engines rank sites higher if they have a mobile version.

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