SEO in 2024 with ChatGPT

The way you’ll be successful with SEO in 2024 is way different than how you’d have done it last year. AI has been a major disruption in search as we know it, but it also presents a ton of amazing growth opportunities. So I’ll show you what’s changed and three brand new future-proof strategies that you can use to get ahead of 95% of your competitors who are probably still stuck in last year’s tactics. These strategies will keep you on the path to higher rankings no matter what comes out of this whole AI revolution.

So what exactly changed this past year?

You know, first, ChatGPT rolled out, you know, making it much easier to churn out SEO content, articles, and blog posts at scale. So that’s exactly what people did. Everyone from content marketing agencies to small businesses who had never really done any SEO at all up till then. But that all had an unexpected consequence.

So all of a sudden, the Internet was being flooded by poorly written, artificially generated, you know, what we call commodity content. It was bland, and generic, lacked a point of view, and it felt like it was written by a robot. Then this past May, Google threw in another curveball. They called it the Google Search Experience, or GSE for short. So instead of the usual list of website results when you search, now Google’s planning on giving straight-up AI-generated answers. And that freaked out a whole bunch of SEO experts.

So if AI-powered SEO content’s bland and Google won’t even show content from your website anymore in searches, how are you supposed to come out ahead? Well, everything I’ve mentioned may sound bad on the surface, but it has a pretty positive upside if you know how to play into these new opportunities that we’re being given. So let’s talk about how you can future-proof your SEO strategy while allowing you to scale up your SEO in the right way. An MIT study found that unskilled writers who use ChatGPT were able to create 40% more content and the quality was 18 percent higher than without. All good stuff, but that’s not going to help you rank in 2024.

Boost that content with your human perspective

You just need to boost that content with your human perspective. What keeps AI-powered content from connecting with people, making it bad for SEO as a result? It’s the lack of human experience, the opinions, advice, and overall perspective. Chat GPT has never walked out into the world, it’s never experienced the pain of a bad decision, formed an opinion based on years of working in a particular profession, or problem-solved its way out of a jam. But you have, and that’s what people are looking for in most search results.

So here’s how to use ChatGPT to help you create more, and how to go a step further with it so that it reads like a real human being with a point of view wrote it.

Employing ChatGPT content from a human perspective can significantly enhance search engine optimization (SEO) strategies. By crafting content that resonates with human readers rather than solely focusing on search engine algorithms, websites can improve their user experience, increase engagement, and ultimately boost their ranking on search engine results pages (SERPs). ChatGPT’s ability to generate natural and informative responses enables website owners to create compelling content that addresses users’ queries, provides valuable insights, and encourages interaction.

This human-centric approach to content creation not only satisfies the evolving demands of search engine algorithms but also establishes credibility and trust with human audiences, leading to higher click-through rates and longer dwell times, which are key metrics for SEO success.

Furthermore, integrating ChatGPT into content optimization strategies allows for the creation of more diverse and engaging content formats, such as conversational FAQs, interactive quizzes, and personalized recommendations. By leveraging ChatGPT’s versatility, websites can cater to a wider range of user intents and preferences, thereby increasing the likelihood of attracting organic traffic from various search queries.

Additionally, incorporating ChatGPT-generated content into metadata, headings, and internal linking structures can improve the relevance and contextuality of web pages, signaling to search engines the value and authority of the content, which can positively impact search rankings.

Overall, adopting a human perspective when using ChatGPT content for SEO endeavors not only aligns with search engine best practices but also prioritizes the needs and interests of human users, leading to more effective and sustainable optimization outcomes.

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